Google starts this month the new edition of Google Experts 2023, an annual training program focused on digital advertising solutions that will train more than 6,000 professionals from agencies and companies throughout Brazil over the next eight months. With the aim of developing talent and helping accelerate the digital transformation journeys of companies of all sizes, the program will feature eight monthly sessions – broadcast online and live, interactive and with on-demand content. The learning journey will be taught directly by Google product experts throughout the year.
With a sequential learning methodology, the Google Experts 2023 training takes place on a gamified platform, where participants can test their knowledge and accumulate points to exchange for rewards, and have exclusive materials. In addition, classes will be guided by the 3 main pillars that shape growth strategies in digital marketing: Brand Building, Lead Generation and Online Sales, with sessions dedicated to teaching how to use Google tools AI to get better results and facilitate the operation of campaigns.
Gabriela BaptistaSMB Marketing Lead at Google, says:
“The program was designed to develop professionals from agencies and companies of all sizes – from small entrepreneurs to large companies. We want to help our clients and agencies achieve good results and deliver real value to their clients.”
Google Experts 2023 is exclusive to invited professionals, reinforcing the company’s commitment to its customers and partners. The first session took place today (25), addressing Digital Maturityessential content for professionals and companies to make their campaigns more efficient and generate greater financial returns from their marketing investments.
Felipe Leite, leader of the brand’s digital maturity initiatives in Brazil, says:
“Creating a strategy to connect different databases, encourage a ‘test and learn’ culture and align marketing metrics with business objectives are the challenges for Brazilian companies in digital maturity. During Google Experts, we will explain the importance of digital maturity and how Google can continue to help companies drive their continuous journey of innovation.”
development programs
In addition to Experts, aimed at customers and company partners, Google has several training programs. To get an idea, just from 2020 to 2022, the most challenging years of the pandemic, the company trained more than 30,000 people from all over Brazil in different online education initiatives – including the program Grow with Googlewhich since 2017 has offered free content and tools, as well as platform certifications offered by the company.
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