Rappi Brasil presents its users with the result of its innovative partnership with Nestlé. The superapp launches a line of four desserts developed from scratch, for sale exclusively on the Rappi Turbo ultra-fast delivery service.
In up to ten minutes, the platform user can have the Rappudim of Leite Moça, the Creamy bolus of Suflair and the fussy – Italian straw in variations of Leite Ninho and Brigadeiro. The project is the first of its kind carried out by Rappi in Latin America, making Brazil a pioneer in the development of its own products.
The four exclusive items have recipes signed by Fabricake’s, a company specialized in creating unique flavors with Nestlé ingredients and quality. A particularity of the sweets is that despite the industrialized production, they maintain their artisanal essence, they are fresh and have a low amount of preservatives.
Patrícia Prates, Chief Marketing Officer for Rappi in Brazil, explains:
“Our partnership with Nestlé aims, in addition to increasing our user loyalty within the app, to fill a market gap that is to offer frozen products without losing the freshness or homemade aspect of the food, via delivery. Natural, then, to team up with Nestlé, a group that owns brands that are already part of the daily life of the Brazilian palate, to deliver delicious desserts in up to 10 minutes.”
Also according to Prates, one of the focuses of the launch is to expand Rappi’s presence and consistency in the national market, using the synergy with Nestlé and Turbo’s value proposition to enhance the products and expand Rappi’s role.
Adriano Rodrigues, Executive Manager of Trade Marketing at Nestlé Professional, foodservices from Nestle says:
“It is a very special project for us, as we knew that consumers were missing quality sweet and dessert options to buy online, with delivery in a few minutes. The launch of the Rappi ‘Made With Nestlé’ line, combined with technology, allows us to deliver differentiated products to each consumer and enhance the value of this collaboration. We are just getting started, but we see the potential to bring more and more products and solutions to consumers through home delivery, work and on different occasions. We are very happy and we want to expand soon to other markets in Latin America and grow together!”
To find the desserts, just open the Rappi app, access the Turbo button and order the item or items you like the most. Prices range from R$6.99 (Milk Milk pudding), R$9.99 (Suflair pot cake), R$10.99 (Italian brigadeiro straw) and R$12.49 (Italian Leite Ninho straw) . Through Rappi Turbo, the sweets reach the user in up to 10 minutes.
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