DM9 won the Dasa account, the largest integrated health network in Brazil, which encompasses around 60 brands of diagnostics and hospitals such as Delboni (SP), Alta (SP/RJ), Sérgio Franco (RJ), Exame (BSB) , Hospital Nove de Julho (SP) and Hospital São Lucas (RJ). With the victory in the competition, DM9 becomes the group’s master agency, taking care of the strategy and execution of campaigns for the institutional brand and the main regional operating brands across the country.
Through the same competition, in an innovative and integrated performance model with Mynd, DM9 will take care of the entire strategy and execution of the brands’ social networks, guaranteeing synergy between communications and multichannel strategy.
Among the main communication objectives for the coming months is the evolution of the institutional positioning of the Dasa brand. “The competition process was born to review and reorganize our partners, with the aim of designing together an increasingly integrated, optimized and connected strategy to business objectives. In this way, we gained strength and consistency to build the corporate brand through the movements and campaigns of our regional brands in diagnostics and hospitals”, points out Daniela Paula, Marketing Director at Dasa.
Pipo Calazans, Co-President and CEO of DM9, says:
“The strengthening of this partnership shows Dasa’s confidence in our work, the desire of this giant company to continue evolving with the support of its communication and also DM9’s ability to act with creativity and strategy on all platforms. It is a huge achievement and a great opportunity.”
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