DRUID Creative Gaming announces EstrelaBet – one of the largest sports entertainment, betting and online gaming houses in Brazil – as its new client. The beginning of the partnership coincides with a moment of growth for the advertiser and the need for more consistent work in terms of communication and branding, in order to boost EstrelaBet’s presence in the disputed segment of electronic games, which had a great rise in the last year, making becomes one of the main advertisers in the advertising market.
According to a study by Fact.MR, the sports betting industry should increase by an average of 10.3% until 2032, totaling its value at around U$ 225 billion globally, with R$ 7 billion moved in Brazil alone. And, proving this increase, a survey released in the first quarter of this year by Ibope Repucom points to a 45% growth in sponsorships by bookmakers in football team uniforms in 2022, compared to 2021. In view of this latent scenario and after working at the launch of the brand’s new exclusive game – Stelar – DRUID strengthened the relationship and won the advertising account for EstrelaBet – where it will be the full strategy, media and creation agency for the brand’s campaigns and to enhance the company’s differential in the competition.
Claudio Lima, CEO of DRUIDExplain:
“We are very happy with the arrival of EstrelaBet, it is an extremely modern company and focused on results and impact generation, it connects very well with DRUID’s DNA of innovation and the search for new connections between brands and consumers.”
Second Renan Cavalcanti, CMO and CXO at EstrelaBet:
“EstrelaBet is on the rise and accelerating faster and faster. With this, we seek to build brand solidity, creating a closer and more trusting relationship with our users. We chose DRUID because we saw a partner that understands our consumer and delivers a very high level of innovation and creativity, combined with the speed that our market demands”.
The agency is already working on a new institutional campaign for EstrelaBet, which will be launched next month.
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