April flew by and is already arriving in the last few days. But when it comes to creativity, innovation and even social impact, there’s no way to say that the month went by unnoticed. Thinking about it, we prepared a special TopPubli remembering the top 5 that marked the fourth month of the year.
Check out the best April campaigns:
Food Bank – Precious Foods
To raise awareness of Brazil’s current reality when it comes to access to food, the NGO Banco de Alimentos, founded in 1998 to help fight the problem, launched a campaign that transformed foods such as tomatoes, carrots and grains into luxury jewelry. The action was present in the best campaigns of the month due to its social impact through the use of metalanguage. know more here.
Protex – Beyond the Skin
At the launch of its new product, focused on those who love getting tattoos, Protex ran one of its most creative and exciting campaigns. In the action created by VMLY&R, 3 women over 60 got their first tattoos on a journey that goes beyond their skin, intertwining with their own stories. know more that one.
FUSION – Energy for your day!
Fusion Energy Drink, Ambev’s brand of energy drinks, decided to team up with artist and icon of the Brazilian rush, Jojo Todynho, to launch its new campaign showing a new time to consume the drink: during the day. The highlight of the campaign is the good mood when it comes to publicizing the brand’s product. know more here.
Itaú – Do you want to talk about credit?
In April, Itaú Unibanco started a very creative campaign to publicize its credit portfolio and talk about debt renegotiation. Starring actor and comedian Rafael Portugal, the initiative developed in partnership with the Africa agency aims to help account holders and non-account holders to understand the differences between offers and types of credit, before contracting, as well as demystifying renegotiation. know more here.
Volkswagen – Goal that became a goal
The Gol, one of Volkswagen’s most iconic cars, is no longer part of the production line, giving way to its replacement: the Polo Track. Gol’s farewell was marked by the transformation of a unit from the farewell version, the Gol Last Edition, into the beams of Vila Belmiro. To make this idea possible, it was necessary to disassemble the vehicle, select some parts and melt them in a boiler with more than 500ºC. Then, the metal was used to manufacture the official goalposts of Vila Belmiro, which debuted in Santos Futebol Clube’s first official match of the season for the Campeonato Paulista. know more here.
stay tuned here Adnews! Because for us, leaving the obvious is as obvious as creating and transforming.
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