The purpose of the footwear is to reduce accidents with dogs and establish a new standard for the production of footwear.
Arezzo and Mirium teamed up to launch the Inedible Slipper by Brizza (the chain’s flip-flop brand), which aims to reduce gastrointestinal emergencies in dogs by ingesting pieces of regular flip-flops. With product development, brands also seek to establish a new standard for footwear production.
The new footwear will have denathium benzoate in its base composition, known as the most powerful bitterant on the planet. The compound is safe, effective and often used as a deterrent to stop dogs from biting and licking things they shouldn’t.
“The agency’s idea of including this extremely bitter (and very safe) nontoxic compound right at the beginning of our production yielded a great result. In this process we also had the support of PEDIGREE and we are very happy to be part of this action that aims to protect and even saving the dogs’ lives, says Maria Toledo, director of the brand Brizza, from Arezzo.
The products will be available soon in the network stores!
