Event, which had the participation of names like Konrad Dantas, receive David Droga
Technology applied to everyday life is the essence of the first Web Summit in Brazil that is being held at Espao Rio Centro, in Rio de Janeiro. There are more than 21,000 delegates and around 500 exhibitors, most of whom are startups.
The event started this Monday (1st) and runs until next Thursday (4th). The agenda of lectures is rich and features leaders from economic segments who seek ideas from startups to consolidate necessary upgrades to their operations.
Executive Fernando Machado, former marketing director of Burger King, currently at NotCo (a Chilean vegan food company that is already worth US$ 1.5 billion), addressed the transformations of marketing and advertising in the age of intelligence artificial generative.
The tools are in full evolution, but ChatGPT is already a reality. Machado emphasized that it will be an aid to the generation of content, but that creativity should monitor the tools.
It’s the first time I’m working in a startup, but my professional life has always been dedicated to the development of innovation At NotCo, this search for novelty is a constant. AI is going to allow us to advance into fields that have never been explored, such as the creation of new foods, Machado points out.
Another Brazilian attraction at the Web Summit was producer and influencer Konrad Dantas, KondZilla, the largest channel on the YouTube platform in the country. He talked about how the funk scene has influenced the music industry. And he drew attention to the female presence.
Today we have many scene directors, producers and artists. Space was opened for artists from the periphery and communities. Female participation is essential because music can only benefit from that look, said KondZilla.
This afternoon, David Droga, founder of the Droga5 agency and CEO of Accenture Song, will present his ideas on how AI can contribute to creative advertising with relevance and business growth.
(Credit: Luca Bravo at Unsplash)
