New player born to help brands decode the universe of games and eSports
With the objective of providing insights and information about the gaming market and helping brands to make strategic decisions in their marketing and advertising campaigns, Cherrygumms together with Grupo Dreamers launched Game Code, a new player focused on the gamer industry.
The hub will provide data on gaming trends, player preferences, purchasing behavior and content consumption habits, as well as sponsorship opportunities and partnerships with influencers and eSports teams. Thus, making it easier for brands to connect with the gamer audience in an authentic and relevant way.
“Our work proposal adds the value of a gamer intelligence hub that unites business, culture and creativity for brands, advertising agencies, game developers and publishers. Game Code’s differential is that we boost our customers by adding industry expertise and connections games and electronic sports with the Dreamers Group experience ecosystem, that is, with companies that complement each other in order to guarantee a 360-degree result for customers”, comments Daniela Branco, co-CEO of Game Code.
The project was conceived based on the union of two companies of the Group: A-Lab (business unit created to experiment with languages and find new ways to generate results through content) and Black Dragons (eSports team).
Game Code works with brands at all stages, whether they are just starting out or looking to consolidate. There are currently two service models available: Quick Match, which focuses on providing quick and efficient solutions for brands and agencies that already have some experience in the territory, and Story Mode, which starts with workshops where data and intelligence are shared. , essential for decision-making on brand performance in this market.
Game Code is a unique part of Grupo Dreamers focused on a market full of new opportunities. With the sum of our content and eSports expertise, we will create ideas that generate real value for the gamer community and for brands, adds Rodolfo Medina, Executive President of Grupo Dreamers.
