Brand presents exciting narratives that show that learning begins in the nest
The new Mother’s Day campaign created by Publicis for Nestl’s Ninho brand features real stories capable of touching emotions and generating identification and shows that the learning process is an exchange: mothers teach, but they also learn from their children.
For Ninho, learning is a continuous and essential process in the development of children, and we know that nutrition is a fundamental factor in this evolution. We highly value the complicity between mother and child, and how this relationship can contribute to mutual learning, as we know that mothers teach, but also learn from their children. And for that reason, we invite these mothers to accept their insecurities about how to educate, freeing them from the need to know all the answers. We want to encourage them to take this process more lightly, even more so nowadays, with so many uncertainties, giving them space to also learn during their children’s development, says Stephanie Arnesen, Dairy Marketing Director at Nestl.
The brand’s hero film, set to the soundtrack of O Caderno, by Toquinho, premiered last Sunday (4/30) during the break at Fantstico.
The brand also presents the stories of three other mothers from the point of view of photographer Brian Baldrati, with narratives that have real testimonials from different mothers describing what they learned from their sons and daughters. In addition, Ninho teams up with mother creators of content from Digital Favela, the largest ecosystem of influencers from favelas in the world, who will share their perspectives on mutual learning.
