The piece, created by Ogilvy Brasil in partnership with Vetor Zero, brings a sensitive angle of the brand on the positioning “Search in Magalu”
Magazine Luiza, together with Ogilvy Brasil and the production company Vetor Zero, produced a film that places mothers as the protagonist of the plot, in a loving and special way in honor of Mother’s Day.
The film with the motto “Me Busca Tudo” is just one of the brand’s many strategic communication fronts for the date and aims to show the care and affection of mothers in routine situations – whose needs are always solved through the various products found in Magalu.
“It’s been some time since the brand showed its emotional and sensitive side, elements that are an essential part of its DNA of human warmth, and that reinforce the proximity differential that Magalu is keen to have with our consumer. Mother’s Day it was the perfect date for this rescue”, points out Bernardo Leo, Magalu’s Marketing Director.
Carol Delgado, the film’s director, says that the great challenge of the film was to make a play that was able to move people, within the simplicity of the mother and son’s daily life.
The campaign debuts on May 3rd and will run until the 14th of the same month on digital and free-to-air TV.
