Network bets on fresh, omnichannel and loyalty during activations on the reality show
Po de Acar announced that the official market for the 2023 edition of MasterChef Brasil, the network will be where the participants of the tenth season of the reality gastronomy show will shop for their tastings.
Under the concept of Happiness It Can Be to live your MasterChef moment, Po de Acar will explore the pillars of the brand during activations on the reality show. With emphasis on fresh food and exclusive brands, the chain will explore digital in e-commerce, in the app and also its loyalty program with Stix and with the Po de Acar credit card.
Po being on MasterChef makes a lot of sense because the program brings gastronomy in essence and the brand also has that in its DNA, which is also a very important point of differentiation for our customers. We created a concept that represents this union, Happiness can be living your MasterChef moment. On the brand side, this partnership is a very relevant lever that is in line with what we want to convey to the public about our services and products and, above all, the quality of Po de Acar, a market worthy of a chef, says Christiane Cruz Citrngulo, Marketing Director at GPA, the controlling group of Po de Acar.
The premiere of the new edition of the program took place on May 2nd and highlighted fresh food and Delivery in Minutes, great differentials of the Po de Acar chain.
