Vitacon innovates on this anniversary of the capital of São Paulo and presents the 1st Arena Vitacon Centauro to the municipality, a space that aims to intelligently take advantage of the incorporated land in the midst of the urban stone jungle with the objective of giving space to the practice of sports, aiming at relaxation, health and wellness.
To enable the launch of this novelty, Vitacon strategically joined the Centauro brand, the largest multi-channel network of sporting goods in Latin America, to provide quality and a high level of sporting experience to visitors to the space.
The partnership’s commitment is that – later – other spaces can receive the same type of arena, hosting different sports and always before the start of the works of the projects, in order to provide experiences and interaction in an idle place until the construction of the building in yes.
The first Arena is located on the corner of Rua Florida and Av. Santo Amaro, in the neighborhood of Brooklin. The location, where the ON Florida project will be located in the future, will be open to the public on January 23, at 10 am. The 1st Vitacon Centauro Arena has a sand court for practicing beach tennis, footvolley and beach volleyball; basketball gallon for training and practices related to the sport; 100 meter running track with two lanes; furniture such as umbrellas and benches; coffee shop of Amen; parking and a backoffice for customer service. The entire site offers accessibility for people with physical disabilities. In addition, the project will have 34 trees, the same number as it currently has on the land, a position that reinforces Vitacon’s sustainable DNA.
“Our initiatives aim to go beyond the walls of condominiums and invade the city, since they are actions based on the benefit of the community, seeking collaboration and connection between people. We are very happy to have Centauro as a partner in this noble initiative, because – with this – we will bring, in practical terms, the Vitacon concept to more people, who will be able to enjoy moments of leisure through this very important pillar that is sport” , highlights Ariel Frankel, CEO of Vitacon, who also announces that – soon – other arenas will be presented to the city and reinforces that this initiative is open to a wide range of experiences and kindnesses to the population.
“Being on this project with Vitacon meets our objective of being present in people’s complete sporting journey, far beyond the moment of purchasing products. The ReiventaSP movement contributes to the best use of urban spaces, allowing us to connect even more to sports communities and encourage the practice of physical activities in free and accessible areas”, comments Gustavo Milo, marketing director at Centauro.
The first Vitacon Centauro Arena will be open to the public for approximately six months, every day from 6 am to 10 pm. To know the schedule in advance, just access the website.www.reinventasp.com.br.
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