Until then in the position of CMO, Gustavo Fonseca replaced Raphael Denadai
Gustavo Fonseca to be the new president of Sky Brasil, in the place that had been occupied by Raphael Denadai Sanchez. According to the company, Fonseca was chosen to face a new phase of Sky’s growth.
The executive will also have the mission of promoting the development of satellite TV services and the company’s new businesses, such as Sky Fibra.
Fonseca joined the company in July 2015 as Director of Business Intelligence. In January 2018 he was named Vice President of Marketing and Strategy, with responsibility for all marketing initiatives related to branding/advertising, strategic planning, pricing and packaging, margin growth and business intelligence.
He has worked at Telefnica Brasil, and worked as a consultant for Oliver Wyman, based in Barcelona.
