Brand invests in action full of humor and counts on consumer participation on social networks
Bis, a Mondelz Brasil brand, has just announced yet another iconic and humorous campaign. The action, created by the DAVID agency, seeks to solve the premise that it is impossible to eat one if it reinforces the positioning #AssumaoDescontrole.
Bis Para Comer Um Just a joke, of course. But it is also a collective desire: to have the power to stop at the first BIS. The lack of control over the product is so intense that even transforming the classic Bisinho into something giant is enough for people to be able to resist moving on to the next one. The project came about precisely after analyzing the spontaneous testimonials on Twitter about our brand. says Rogrio Chaves, creative director at DAVID agency.
The campaign will also have a petition, as happened in previous actions, with the purpose of collecting signatures, however, with no practical effect, just to feed the hype about the possibility of BIS to start a single existence.
Completing the action, the media plan foresees the participation of brand ambassadors such as Ludmilla, Luccas Abreu, Clara Garcia, Ve Collen, Batata GG and Vicky Travassos to produce content that enhances the brand’s reach on social networks, especially on Instagram and TikTok – strategic environments for BIS. In addition to spaces in the profiles that make up Banca Digital and in the PodPah podcast.
