Africa announced that it closed a contract with Hemmer and will now be the agency responsible for the brand’s communication.
The agency is already working on the strategy and creation of the brand, which should have its first campaign aired next month.
The choice of Hemmer by the agency stems from the partnership that Heinz has had with Africa for 11 years, since the beginning of the company in Brazil. Hemmer’s history in Africa is aligned with the brand’s entry into Kraft Heinz.
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