Awards want to recognize works that make the best use of the platform
Registration for this year’s edition of YouTube Works ends on May 15th. The platform’s award aims to recognize brands that make the best creative use of YouTube and, at the same time, build a strategy capable of achieving significant business results.
Click here and register for YouTube Works 2023
As in 2022, YouTube Works will have five categories, Best Work with Creators, Business Impact, Social Impact, The Unskippable and Meeting the Moment, in addition to Grand Play, which is the maximum recognition of the award.
YouTube’s Director of Agency Business BR, Aline Moda says that the idea of these categories corresponds to the objectives of the award. The fourth edition seeks to capture the main innovations in the market and highlight the creative potential that is such a strong and vibrant characteristic of the Brazilian industry, says the executive.
Still according to Moda, expectations for this year’s award are high, explained mainly by the possibilities that YouTube recently added to the platform, such as Shorts, Connected TV, among others. In addition, YouTube Works has established its relevance in the market, gaining a prominent place on the agencies’ calendar.
In 2022, for example, the big winner of YouTube Works was the case #DeixaFluir, created for Johnson & Johnson by the quintet formed by Wunderman Thompson, J3, Spark, FleishmanHillard and Rpretas. Competing with four nominations, it took the awards in Business Impact and Social Impact, in addition to the Grand Play.
Moda highlighted that, to win YouTube Works, the piece needs to demonstrate exceptional creativity, innovation and impact on business results. Some traditional video creation practices no longer make much sense on the platform, after all, we are reinventing ourselves every day. Those brands and agencies that really understand YouTube and its creative potential tend to stand out this year, he said.
(Credit: Szabo Viktor on Unsplash)