Baw, the lifestyle and streetwear brand of the Arezzo&Co Group, announces its first collection and campaign for Mother’s Day entitled Me do this.
The campaign has a motto inspired by the series of posts on the maternal empowerment profile MamaHood, which bring provocations with the question do I do that? in posts about actions that are frowned upon by society when done by mothers, such as wearing short clothes and going out without children.
In partnership with Pri Josefick, founder of MamaHood, the brand developed a capsule collection with four T-shirts that print phrases that aim to show the power of motherhood.
To honor and demystify the theme of motherhood, the brand invited five mothers with different routines, dreams and professions to star in the campaign, including influencer and Masterchef winner Isabella Scherer, singers Pepita and Luedji Luna, founder of the brand MamaHood, Pri Josefick, and the filmmaker responsible for capturing the campaign, Gabriela Mo. The idea of the content created by them is to show mothers as individuals with their own lives and aspirations, which go far beyond motherhood.
