In mother’s month, the brand promotes conversation circles to share experiences and perceptions about motherhood
In mother’s month, CIMPLES by Carolina Ferraz, the home&lifestyle brand owned by actress and presenter Carolina Ferraz and her daughter Valentina Cohen, promotes a campaign about what it means to be a good mother.
With the book ‘The Child’s Brain’, by authors Daniel J. Siegel and Tina Payne Bryson, CIMPLES brings opinion makers, specialists and consumers to discuss and share their experiences and perceptions about motherhood. Through conversation circles, the objective is to provide a reflection on the role of mothers in today’s world and how they can promote a healthy and productive childhood for their children.
The book ‘The Brain of the Child’ brings 12 revolutionary strategies to nurture a child’s developing mind and help your family thrive. Through lives, CIMPLES will create a book club to talk about this story, calling, in addition to specialists, consumers themselves and those curious about the topic. As CEO of CIMPLES, Valentina emphasizes the importance of exalting mothers for the brand.
“CIMPLES is the result of the love between mother and daughter, and for us, it is very important to exalt mothers, since they are extremely important in the life of a human being, in affective relationships, in professional performance, in academic performance and also in society as a whole,” he explains.
Studies say that women, after motherhood, spend their money more consciously, investing mostly in the home and in the well-being of the family, also encouraging the local economy. In addition to external impacts, the brand believes that being a mother also changes the person in essence, bringing positive consequences throughout their lives.
“We want to broaden the debate and help create a female safety net for future healthy human beings who can enjoy happy and purposeful lives. Our idea is that, from our questions and reflections on what it means to be a good mother, people feel invited to take the conversation to their own table, exchanging experiences and perceptions about motherhood”, comments Carolina Ferraz, creative director of brand.
CIMPLES will also record videos with Carolina and Valentina for social networks, telling about their relationship as mother and daughter, and also partners.
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