He was chosen to face a new phase of SKY’s growth, with the aim of promoting the development of services and new business for the company.
Gustavo Fonseca, who served as Chief Marketing Officer (CMO) of Vrio Corp, took over the new presidency of SKY Brasil, the main satellite TV company in the country, succeeding Raphael Denadai Sanchez.
SKY Brasil is a Vrio Corp company, belonging to the Werthein Group, an international holding company that also operates DIRECTV Latin America and the DGO streaming platform in the region, with more than 10 million customers. Fonseca was chosen by the company to face a new phase of SKY’s growth, with the aim of promoting the development of satellite TV services and the company’s new businesses, such as SKY FIBRA, to bring connectivity to millions of Brazilians.
Historic
The new CEO of SKY Brasil joined the company in July 2015 as Director of Commercial Intelligence. In January 2018, he was named Vice President of Marketing and Strategy, with responsibility for all marketing initiatives related to advertising, strategic planning, pricing and packaging, margin growth and business intelligence. He was instrumental in implementing the #SKY100limites business transformation program, including the rapid adoption of the Agile methodology.
Prior to joining Vrio Corp., Fonseca worked at Telefônica Brasil for 11 years in fixed B2C and B2B businesses in the Field Operations and Business Intelligence sector. Previously, he worked as a consultant for Barcelona-based Oliver Wyman, where he had the opportunity to engage with telecom startups in India, Portugal, Bahrain and Colombia. He also acted as a consultant for Roland Berger in Brazil and France. He began his career as an assistant brand manager at Procter & Gamble.
Fonseca is an Aeronautical Mechanical Engineer from the Technological Institute of Aeronautics (ITA) and holds an MBA from the European Institute of Business Administration (INSEAD). He speaks English, Spanish and French fluently.
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