The retailer also announced a partnership with NWB, which will manage the lives and produce a series of content for social networks.
Centauro is the sponsor and media partner of the Campeonato Paulista Feminino de Futebol and, for the 2023 season, has expanded the broadcasts of the competition to YouTube and TikTok.
The retailer also announced a partnership with NWB, which will manage the lives and produce a series of contents for Centauro’s social networks. In addition, the agreement brings a new squad of presenters, narrators and reporters, forming a transmission team with names like Al Xavier and Luana Maluf, from Passa a Bola, and André Hernan, Bianca Santos, Bira, Chico Pedrotti, Cris Dias, Day Natale, Luiza Santana, Marcelo Hazan, Marlia Galvo and Yara Fantoni.
In total, Centauro will broadcast 15 matches of the Paulisto Feminino, one exclusive game per round in the classification phase, in addition to the semifinals and finals (non-exclusively), with a round trip format.
We continue with our objective of collaborating so that women’s football in São Paulo reaches levels of visibility similar to men’s football and we are not measuring efforts for this. For this year, we want to improve our content even more and, for that, we bet on the NWB to develop all the planning to reach the level of competitions that are already practiced, because we believe in valuing and celebrating important moments, and the growth of the female modality. will leave its legacy, said Gustavo Milo, Centauro’s marketing director.
