With national and international shows scheduled for Rio de Janeiro and São Paulo, the music festival returns with the mission of promoting total accessibility, social and environmental responsibility
Sextou with good music around here, because the MITA 2023 Festival is coming and all the attractions have already been announced! Follow the thread and we will tell you everything.
In its second edition, the Festival ‘Music Is The Answer’ (MITA) arrives fully inclusive. The event, which takes place on May 27th and 28th in Rio de Janeiro, and on June 3rd and 4th in São Paulo, has several resources to promote greater accessibility, promoting a unique freedom for the public to be who they are, and allowing everyone to enjoy and enjoy the shows in comfort and safety.
There will be two PCD spaces within the event area, one for each stage, with lowered railings for better viewing, chairs suitable for people with obesity, audio description and a platform that vibrates to the music. These spaces will have sockets, for those who need support equipment. Inclusion also starts with the team, which includes Rebeca Costa, a woman with dwarfism, lawyer and CEO of Looklittle, as the festival’s ambassador.
“MITA is, without a doubt, the biggest festival in Brazil that focuses on accessibility, making the freedom to come and go without needing any dependency, giving access to everyone. We promote freedom for everyone, regardless of whether the person has a disability or not, making it even more comfortable for the public to be in that place being who they are. Being welcome there”, says Rebeca.
According to Luiz Guilherme Niemeyer, partner of Bonus Track, one of the companies that promote the event, Rebeca’s choice was strategic and very welcome to further complement the experience that the festival hopes to provide to the public.
“Since the first edition, we have been very concerned about having an inclusive event. We met Rebeca at MITA 2022, she went to the festival and got in touch with us praising the way she was received and all the experience she had. She made herself available to talk and consult on accessibility. When we started producing MITA 2023, we had no hesitation in calling her to the team”, she adds.
Guides with experience in assisting PCDs will be present from the entrance to the adapted spaces, identifying with wristbands and assisting the public and their companions throughout the experience. At the entrance gates, a QRCode will be distributed to access a video with general and safety information, in pounds and audio description. The material will present information such as the location of the restrooms, the list and times of attractions for each stage and the accessibility resources available. The big screens at the venue are prepared to show the translation of the shows into pounds in real time. Motorized chairs will be available for loan to those with limited mobility.
At food and beverage points of sale there will be lowered counters, as well as information in Braille and with access via QRCode to facilitate purchases. A tactile floor will be installed at strategic points, to facilitate the movement of the visually impaired during the festival, and all promotional activations will have access via ramps.
Society’s commitment
Following the commitment made since its launch, MITA will have an area for reflection and discussion on the importance of the action of the whole society in actions of social and environmental responsibility.
The festival offers the public the possibility of purchasing the Social Ticket, at a special price, with part of the amount raised destined to partner institutions of the event.
In 2023, both in Rio de Janeiro and São Paulo, the institutions Instituto Vida Livre and The Friendship Circle will be present to present their action proposals, developed projects and concrete results achieved. More important than saying what to do is effectively generating change and transformation in people’s lives, the ability to multiply these attitudes and the impact caused on society, communities and the planet.
MITA 2023
Success in its first edition, which took place in 2022, the MITA Festival arrives this year with the same spirit of innovation, animation and irreverence that marked its debut. Music is the highlight, uniting national and international names, meetings and reunions.
MITA is a daytime event, produced in partnership between the companies Bonus Track, owned by Luiz Oscar Niemeyer and Luiz Guilherme Niemeyer, and 30E, with a diverse program capable of uniting audiences from different groups and generations. The concerts will be divided into two stages, with more than 16 attractions per weekend, in large spaces where the public will also have a series of activities.
In Rio de Janeiro, the festival takes place again at the Jockey Clube, in the open area known as Pião do Prado, with a total of 110,000 m². One of the city’s postcards, the space has a privileged view of Christ the Redeemer and is right next to Lagoa Rodrigo de Freitas, with easy access for public transport, including the subway, and also next to the bike path.
In São Paulo, MITA takes place in the heart of São Paulo, in the Anhangabaú Valley. The region has been under new management since December 2021, fully renovated. Novo Anhangabaú consolidates itself as a center of entertainment and culture in the city of São Paulo, and in this first year, more than 3 thousand hours of free activities were held in the space for the public of all ages. The venue was the stage for several concerts and cultural presentations.
MITA is sponsored by the brands Heineken and Deezer. The event is also supported by TikTok, Baw Clothing, City Hall of Rio de Janeiro, Tourism Company of the Municipality of Rio de Janeiro (Riotur), Secretariat of Culture and Creative Economy of the State of Rio de Janeiro, Rio Convention and Visitors Bureau (Visit .Rio), City Hall of São Paulo and SPTuris.
attractions
Lets go to what matters? Come and see all the shows of the MITA Festival 2023.
Rio de Janeiro – may, 27
Lana Del Rey | Flume | Jorge Ben Jor | BadBadNotGood invites Arthur Verocai | Johnny Beth | Planet Hemp invites Tropkillaz | Gilsons | Larinhx invites MC Carol | Slipmamy & Ebony
Rio de Janeiro – May 28
Florence + The Machine | HAIM | The Mars Volta | NX Zero | Scracho convida Baia | Sabrina Carpenter | Carol Biazin | Jean Tassy & Yago Oproprio
São Paulo – June 3rd
Lana Del Rey | Flume | Natiruts | BadBadNotGood | Johnny Beth | Doubt Beat | Djonga invites BK | Àvuà & Rodrigo Alarcon
São Paulo – June 4th
Florence + The Machine | HAIM | The Mars Volta | Capital Inicial | NX Zero | Sabrina Carpenter | Don L convida Tasha & Tracie | Far From Alaska convida Supercombo
__________
Service | Rio de Janeiro
Local: Jockey Club – Praça Santos Dumond, 31, Gávea, Rio de Janeiro (RJ)
Data: May 27th and 28th
opening of the gates: 11h
concert schedule: from 12 pm
__________
Service | São Paulo
Local: New Anhangabaú – Vale do Anhangabaú, Historic Center of São Paulo (SP)
Data: June 3rd and 4th
opening of the gates: 11h
concert schedule: from 12 pm
__________
Tickets: from BRL 425
Age rating: over 16 years old, unaccompanied. From 5 to 15 years old, the presence of a legal guardian is mandatory.
Online ticket sales: Eventim
Rio de Janeiro Official Box Office
Jeunesse Arena – Av. Ambassador Abelardo Bueno, 3401 – Barra da Tijuca
Opening hours: Tuesday to Saturday, from 10:00 am to 5:00 pm (except on holidays and on days of events at the Arena)
Sao Paulo Official Box Office
Allianz Parque – Av. Francisco Matarazzo, 1705 – Água Branca
Opening hours: Tuesday to Saturday, from 1 pm to 5 pm (except on match days and concerts)
For internet sales, it is necessary to prove the right to the benefit of half-price access to the event. For points of sale and ticket offices, proof of entitlement to the half price benefit is required at the time of purchase and access to the event.
– Payment in up to 10 installments on all accepted cards (MasterCard, American Express, Visa, ELO).
– Sale limited to six tickets per CPF.
– For online sales, a convenience fee of 10% on the total purchase price.
– All of the above conditions may be changed without prior notice.
Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.
________________________________________________________________________________
read more
We Coffee launches outdoor advantages club in SP
LATAM Pass gives 10,000 points on flights to SP festival
Heineken renews sponsorship for UWCL broadcast
The post MITA 2023 brings an inclusive proposal and great shows appeared first on ADNEWS.
