The play, created by Soko and produced by Sagaz, focuses on Mother’s Day and features Claudia Raia and her son, Enzo Celulari.
Nescaf Dolce Gusto NEO presented its new Mother’s Day campaign, “Specialists in Gifts”, starring actress Claudia Raia and her son, Enzo Celulari.
The piece, signed by Soko and produced by Sagaz, aims to reinforce the brand’s tagline, “A New Look at the Future” and celebrate choices around the ideal gift for mothers. The film presents a narrative that shows the journey around giving someone a gift, ranging from the idea of a good gift, to the acquisition and delivery.
“We are talking about a gift capable of creating authentic connections and, in addition, presents several technological innovations allied to sustainability. We hope to fill the gap that exists between the symbolism of the commemorative date and the ritual that is in the celebration and in the act of giving a gift “, said Thiago Buischi, Head of Marketing at Nestl Cafés Brasil.
To further amplify the reach of the action, Dolce Gusto NEO has a squad of influencers, composed of Stephanie Ribeiro, Lucas Lima, Rosa Saito, Camila Farani and Hariana Meinke, who will publish the contents on their social networks.
“Mother’s Day is known for the search for a present worthy of the owners of that date. And, for us, it was natural to think of Enzo and Cláudia to help people solve this very important task, with the sensitivity that the day asks for. It was It’s really fun to see the relationship between the two and their dynamics with people looking for gifts being surprised in the store. From this campaign, we were able to see the similarities in the relationship between a mother and her children, even if that mother is Cludia Raia “, added Paulo Medeiros (Feijo), Creative Leader at Soko.
