The games agency boosted the launch of Diablo IV in Brazil with an engaging atmosphere for fans of the franchise
With the aim of promoting the launch of Diablo IV in Brazil, the North American game developer Blizzard relied on the expertise of the gamer agency GMD to create a great strategy for the pre-launch and launch of the game in the country.
The first pre-launch activation of the game was done through an immersive experience at the Summer Breeze rock festival in So Paulo. Characters and elements from the game were present throughout the event to create an engaging atmosphere for fans of the franchise.
The long-awaited launch of the franchise gained prominence on the festival’s Hot Stage, which was named Hot Stage by Diablo IV.
We are proud to have created such a grand and immersive pre-launch event for Diablo IV providing an unforgettable experience from festival entry to final show. We are looking forward to seeing the reaction of the game’s fans”, says Lucas Patricio, CEO of GMD.
Diablo IV is the new game in Blizzard’s Diablo franchise and can be pre-ordered on Battle.net.
