Reference in the beauty market, the brand foresees an accelerated expansion in the country
With growth in the last year of 31% and other impressive commercial results, Vult, a trendsetter in the beauty market in Brazil with a young and popular positioning, outlined a strategic plan that continues to rise to 2023. accelerated expansion in the country, projecting to double in size and even considerably increase the number of points of sale, adding all channels.
“Vult is a Brazilian brand, made for Brazilian women, and nothing fairer than being available all over Brazil, taking quality cosmetics at an affordable price from north to south. success at the point of sale. The consumer who buys for the first time always comes back to buy again, we are very sure of that”, says Alessandra Mattos Sekeff, Vice President of B2B.
In addition, Vult, together with Empreendedoras da Beleza, a project by Grupo Boticrio, announced the goal of training 19,000 professionals by 2024. Personal development. Since its launch, more than a thousand professionals have been trained, with an increase of around 45% in the income of the families benefited.
Grupo Boticrio’s proposal, in partnership with Vult, is to ensure that women from all over Brazil can enroll, participate and receive a certification. Registration for this year’s classes is now open.
The brand also seeks to plug the talents of 220 Vults into marketing initiatives, such as shootings, campaigns and actions with great artists and celebrities.