The brand’s Mother’s Day campaign brings a light context, full of affection and revelations from two powerful women.
Santa Lolla presents its new Mother’s Day campaign with Xuxa and Sasha Meneghel. The action features affection between mother and daughter and revelations of two powerful women, who lead independent lives, but who share intimacy, connection and admiration for each other.
The campaign unfolds in two moments and with a game of transitions and effects between the two environments, conveying the intention of what is wanted to be communicated: the synchrony and synergy between fashion and the affective.
With the aim of continuing to establish itself as one of the main retailers in the country, Santa Lolla invested in light and modern communication to cover all generations of women and all styles.
The action with Xuxa and Sasha marks the beginning of this new strategy and represents the generations of women behind the artists, who dialogue with different ages and who are an influence on fashion and motherhood.
