Brand invites special names to discuss the role of the support network in a mother’s day to day in a new Mother’s Day campaign
With the aim of finding ways to welcome mothers in Brazil in an affectionate and affectionate way, in favor of the well-being of those who have always taken care of us, Monange bets on the #DeMeSeCuidaAssim campaign.
Curated 360 by TPM magazine, a vehicle that has motherhood among its main themes, the action takes place through seven informative videos guided by the actress, mother, screenwriter and influencer, Helen Ramos (@ahelenramos), and illustrated by the artist Mauren Veras (@maurenveras) about the real role of a support network.
The contents began to be published on the brand’s social networks at the beginning of May and among the topics addressed are Vale Cineminha, showing how to help this woman so that she can enjoy this moment of leisure, Indicate a support group, so that she can feel more and more welcome, Caregiver for a day, encouraging this network to donate time to children, encouraging mothers to have more moments of self-care, among other guidelines in order to contribute to this journey of motherhood.
“This campaign continues to address the theme of self-care as a way to love yourself. The theme was also worked on women’s day and, just like this campaign, it is part of the #EuMeCuidoAssim platform, showing that there are different ways to enjoy this moment : no one is right or wrong, there is only your way of taking care of yourself. On this date, we want to present women with one of the most precious assets we have, time, through tips that show how the support network can be more effective and affective in their lives, says Regiane Bueno, Vice President of Marketing at Coty in Brazil.
The action was thought and idealized in partnership with Talent Marcel, with a team almost 100% female and with the attentive eye of mothers who were present from production to approval of this project.