The campaign entitled “If she wants it, she can includes a collection of clothes and cashback for customers
C&A Brasil announced the launch of its campaign to celebrate Mother’s Day, entitled If she wants it, she can.
The play aims to encourage mothers to do what they want, including dressing in clothes and accessories that they really like.
The motto ‘If she wants it, she can’ also involves purchasing power. For this reason, C&A wants to provide the customer with a purchase opportunity that is positive for her self-esteem and her pocketbook, said Donatti, Commercial Vice President at C&A.
For the collection, the retailer bet on current market trends such as tailoring sets, puffer jackets, jeans, as well as dresses, vests and cardigans in colors that explore shades of green, brown, pink, black and beige.
The brand is also taking advantage of the date to present customers with 30% cashback for their next purchases in the month. The offer is valid for purchases over BRL 100 made in physical stores between the 2nd and 14th of May.
