5 brands that give a show in Digital Marketing

To inspire lovers of digital strategies, the Adnews team also listed some brands that you need to follow on social networks

There are many theories about choosing May 8 to celebrate Marketing Day or Marketing Professionals Day. There are those who believe that the date honors the birth of Philip Kotler, one of the main thinkers of modern Marketing and author of several important works for the area, such as ‘Marketing Administration’ and ‘Marketing 5.0’. Kotler was born in May 1931, however, on the 27th.

The Adnews team also found reference to an event that would have been held on May 8, 1950 in the United States, called ‘National Marketing Week’. But, the truth is that there is no exact explanation.

What is known about the area is that, around 1940, articles were published that dealt with the bases of this concept, such as the study by the American Walter Scott on the influence of psychology in advertising and the article on the ‘laws of gravitation of the Retail’, by William J. Reilly.

With the popularization of the internet, Marketing strategies aimed at the digital environment have become increasingly relevant. In this sense, some brands stand out for their creativity and effectiveness in their online campaigns, giving a real show of inspiration!

We have prepared material on the 5 brands that use the best strategies to inspire their next creations. Follow the thread and come check it out.

#1 Netflix

The video streaming platform invests in its own productions and has a strong presence on social networks, creating interaction with the public through humor and generating engagement.

#2 Coke

The drinks sector giant uses Marketing to consolidate its young and relaxed brand image, creating campaigns that explore positive emotions and celebrate life with family and friends. Coca-Cola also invests in exclusive content for social networks and in guerrilla marketing actions, which put on a show and generate buzz in the media.

#3 Heineken

The beer brand is known for its fun and creative campaigns, which showcase their innovative approach and visual quality. Heineken uses interactive content such as games and quizzes to engage audiences and build a fan community on social media.

#4 Amazon

Amazon is an example of a company that uses cutting-edge technology in its Digital Marketing strategies, using artificial intelligence and data analysis to personalize the shopping experience of its customers. The company is a reference in strategies of remarketing e e-mail marketingoffering personalized product suggestions and promotions to its customers.

#5 Red bulls

Red Bull is a brand known for its innovative approach to Digital Marketing. The company uses social networks to create a community of fans engaged around the brand’s lifestyle, sharing exclusive content and promoting sporting and cultural events. The company also invests in athlete sponsorships and viral campaigns, which help to strengthen its brand image and create emotional connections with its customers.

Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.

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