The campaign signed by LewLara\TBWA seeks to deploy the Tem Diferena positioning. has flavor
Based on its positioning Tem Diferena. Tem Sabor, Vitarella launches its new communication campaign that reinforces its main attributes. The communication, signed by LewLara\TBWA, includes films for TV, outdoor media, digital pieces, in addition to content actions with influencers.
The objective of the campaign is to show that, when we quickly look at some products, they may look the same, but Vitarella products have differences such as: the 7 buttery layers, the loose alms pasta, the Waferchocomax with lots of filling and the Delicit Cristal, which is the perfect combination of sweet and salty.
In 2021, we launched the Tem Diferena positioning. It has flavor and since then, we have worked on communications that value this message of welcoming and diversity, making a continuous invitation for our consumers to taste the differences. The campaign looks the same, but it has a difference comes to continue to materialize this purpose with the premise that people have differences, as well as our products and invites everyone to savor their singularities, explains Charles Wenderson Silva, Vitarella Marketing Manager.
