The commercial, co-created with Translation and directed by Ryan Booth, features sports idols and pop culture figures.
The National Basketball Association (NBA) launched a campaign celebrating the championship finals of North America’s premier professional basketball league.
In “We Are All in the Finals”, the league seeks to capture the global excitement surrounding the games and the mixed emotions of fans and players alike in pursuit of the Larry O’Brien Trophy. The piece shows important sports and pop culture figures watching the games, such as rapper and NBA ambassador SUGA; the Tony Hawk skateboard icon; television host and comedian Jimmy Kimmel; and NFL champions and legends Peyton Manning and Eli Manning.
The film ends with Larry Bird and Magic Johnson, two of the NBA’s greatest champions, looking back at their championship rings.
“The NBA Finals is a global event that marks the exciting culmination of a season-long journey. We are thrilled to bring together an illustrious cast of NBA legends, celebrities and fans to match the emotions and anticipation surrounding the most exciting moment. season,” said Tammy Henault, NBA marketing director.
The commercial, created in conjunction with Translation and directed by Ryan Booth, premiered during the match between the Boston Celtics and Philadelphia 76ers, this Tuesday (9) and will also be broadcast on the NBA’s social channels.
