Through quick classes, lasting 15 minutes, the platform guides professionals from marketing about the step-by-step to advertise on Pinterest
O Pinterest Academy is coming to other countries. Now, the interactive platform of e-learning, which includes everything advertisers need to know to engage and inspire their audience on Pinterest, is also available in Portuguese! Since the initial launch in February 2023, the service has been offered in the US, Canada, UK, Australia and New Zealand, with France and Germany added in April.
People come to Pinterest looking for new ideas. They arrive at the beginning of the decision-making journey and with the intent to buy and act, which makes Pinterest ads an expected and welcome resource for getting what they want.
Pinterest is also a place where brands can learn about trends before launching new products and gain valuable insight into what consumers want to buy. More than 450 million people around the world use the platform every month to discover new ideas and put them into practice. According to the company’s global analysis in Q3 last year, they access Pinterest at key stages in their lives, and for brands, this is a unique opportunity to connect with consumers at the moments that matter most.
O Pinterest Academy is the ideal way for advertisers to learn how to apply insights and cutting-edge data that only Pinterest has, and maximize the effectiveness of the platform’s ad tools and solutions.
“O Pinterest Academy it is a unique opportunity to ensure that the team extracts exponential results from the platform, using creativity, connection with the consumer and the best technical practices”, comments Rafa Alves, Chief Data Media Officer (CDMO) at AlmapBBDO.
If you are starting now, the courses of the Pinterest Academy include basic lessons that provide valuable guidance on Pinterest’s many ad formats, as well as instructions and tips for each step of the campaign. This engaging, interactive, and easy-to-follow program was created specifically to share knowledge on how to reach Pinterest audiences who want to turn intent into action. It is also possible to learn to measure data and deepen knowledge in specific subjects.
“Pinterest is a unique place, where 37 million people in Brazil turn every month with the clear intention of discovering ideas, projects and products that add value to their real lives. Therefore, branded content is welcome and has a real impact on the user experience from discovery to decision and action. As Pinterest Academybrands, agencies and professionals marketing will find everything they need to know to unlock the full potential of their campaigns on the platform through free, easy to digest, comprehensive, engaging and interactive courses. This program is a resource that agencies have been waiting for and that will turn their employees into Pinterest experts”, reinforces Thaira Ferro, head of Agencies for Brazil on Pinterest.
Pinterest Academy
O Pinterest Academy was released in 2019. The updated version offers new strategies and improved content, with twice as many courses as previous editions. Today, there are over 12 courses available, comprised of over 30 easy-to-follow lessons. And best of all, they only last 15 minutes.
Courses are available globally in English, German, French, Portuguese, Spanish and Italian. Japanese will be added soon.
To sign up for courses and start learning today, click here.
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