The agency presented its first campaign for the brand, with the concept “With PIX on Power, PIX goes, bonuses come”
Made announced the conquest of the Power Payments account, a product of Global Power Payments.
The first campaign developed by Made for the brand has the concept With PIX na Power, PIX goes, bonuses come.
The expectation with the campaign, exploiting the aggressive bonus we are offering, to open many new customers to experience the option of ease and security of paying for their purchases with Pix in Paraguay and Uruguay”, explained Gonzalo Paez Martinez de Castilla, CEO and founder of Global Power Payments.
For this action, the agency immersed itself in the local market, visiting stores, POS and media possibilities to understand the market, payment habits with the objective of promoting a totally assertive communication. Communication will be cross-platform, on and off, including local activation actions to promote the brand.
