The campaign, created by CP+B, reinforces the company’s goal of having products in returnable or fully recyclable bottles by 2025
Ambev launched its new campaign that aims to encourage consumers to use returnable bottles, aiming at benefits both for their pockets and for the environment, as they are recyclable and reusable.
The piece, signed by CP+B, shows how everyday life is full of heroes in disguise, represented by characters who “save the role” by choosing bottles in situations such as barbecues and get-togethers.
We want to encourage the culture of returnables in Brazil and for that reason our commitment is to use good humor to connect with the consumer, showing the economic and sustainability benefits of this choice. With returnable packaging, in some cases the consumer saves up to 10% on the amount paid for beer compared to disposable packaging and contributes to our goals of reducing the amount of waste generated, explained Pedro Arajo, responsible for the growth area of Returnable Bottles at Ambev.
The communication reinforces the company’s objective of having 100% of its products in bottles that are returnable or that are mostly made of recycled content, by 2025.
The campaign is running on TV and on social media.
