Tunad report, released this Wednesday (10), the result of monitoring throughout the reality edition
Tunad revealed a study on the performance of searches by BBB 23 sponsoring brands, which ended last month. The startup monitored throughout the entire edition of the reality show.
According to Tunad, the brands Latam, Chevrolet, Mercado Livre, Riachuelo, Chilli Beans and Stone, stood out and reached, each one, more than 18 thousand additional searches for the brand.
The survey peaks were due to the Cif brand, which recorded above-average growth, with Uplifts of 10,000%, while Engov had two Merchans with a peak above 9,700%.
In terms of sectors, although the Food and Beverage sector had a high number of brands (8 brands), it was the Retail sector, with three brands, that obtained the highest number of additional searches, adding up to more than 63,000 in total. , says Ricardo Monteiro, CSO and COO at Tunad.
Check out the most prominent brands throughout BBB23:
Ranking Top 10 Brands by Uplift*
*UpLift aps 10 minutes of each Merchan of BBB-23 (Google Search peels brand)
- Latam (43.908)
- Chevrolet (42.903)
- Free Market (21,306)
- Riachuelo (21,185)
- Carrefour (20.629)
- Chilli Beans (18.987)
- Stone (18.470)
- Stcio (13,879)
- Engov (9.499)
- Globoplay (9.314)
Ranking Top 10 Merchans by UpLift Peaks*
*Highest peak UpLift of each Merchan from BBB-23 (Search by brand on Google) relative to the average 5 minutes before each insertion
- Cif – 18/04 (10.265%)
- Engov – 26/02 (9.888%)
- Engov – 11/03 (9.750%)
- Ademicon – 03/16 (9.225%)
- Chevrolet – 20/04 (8.350%)
- Engov – 16/02 (8.240%)
- Chevrolet – 20/04 (7.808%)
- Oral-B – 07/02 (7.600%)
- Vick – 23/02 (6.983%)
- Stone – 23/01 (6.415%)
UpLift Ranking by Segment*
*Segments that generated more UpLifts and Number of Brands by Segment Segment Brands
- Retail Trade (63,120)
- Plane (43,908)
- Automotive (42,903)
- Finance (35,089)
- Food/Drinks (24,600)
- tica (19,213)
- Education (13,879)
- Streaming (9.314)
- Social Network (7,119)
- Beauty/Personal Hygiene (6,211)
