In partnership with the NBA, the fast food has five new sandwiches on its menu, with new recipes inspired by each of the teams
Hunger hit? So come on this tip! POPEYES, brand Fried chicken specialist in Brazil who announced a collaboration with the NBA in January, announces the launch of its five new sandwiches with new recipes inspired by NBA teams: Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers e New Orleans Pelicans. Yes, that’s five! And the brand will also offer limited edition collectible buckets featuring these five teams, in addition to the Miami Heat.
As part of this special edition release, 17 POPEYES stores in São Paulo are decorated with the NBA, two of which are fully customized with the league’s themes. The POPEYES units at Shopping Itaquera and Shopping Eldorado have special NBA designs, developed by Agência Haute and Designer Antônio Neto.
Check out the sandwich ingredients below:
Lakers Sandwich: brioche bread, sauce Honey Mustardlettuce, tomato, cheese cheddar sliced, patty 70g;
Chicago Bulls Sandwich: Brioche Bun, Buffalo Sauce, baconcheese cheddar sliced, patty 70g;
Nola Pelicans Sandwich: brioche bun, Nola sauce, lettuce, onion crispycheese cheddar, patty 70g;
Boston Celtics Sandwich: brioche bun, green mayonnaise, lettuce, cheese, pickles, patty 70g;
Golden State Sandwich: brioche bread, cheddar, bacon in slices, cheddarcheese cheddar in slice, patty 70g.
“This is the brand’s first time partnering with the NBA and we are very excited about the partnership and the experiences we will provide during this period. The new products, in exclusive packaging and collectible buckets, pay homage to the league’s teams and connect both with basketball lovers and with fans of our beloved chicken”, comments Juliana Cury, vice president of Marketing and sales of ZAMP, master franchisee of Burger King and POPEYES in the country.
The combos in partnership with the NBA will be available at all stores in the country for R$27.90 at the counter and R$34.90 via delivery own. The individual sandwich will cost BRL 21.90 at the counter and BRL 24.90 via delivery own. When purchasing the combo at the counter, for an additional R$11.90 it is possible to buy the collectible bucket. Individually, it will cost R$ 19.90 at the counter.
As part of a multi-year collaboration, the NBA and POPEYES will engage fans through a variety of activations, events, content and promotions, including live NBA game parties, localized and language content across the NBA’s social media channels. league in Brazil and the opportunity to win NBA awards.
Check out the list of themed restaurants below:
- POPEYES SHOPPING METRO ITAQUERA – Av. José Pinheiro Borges, s/nº, Itaquera;
- POPEYES SHOPPING ELDORADO – Av. Rebouças, 3970, Pinheiros;
- POPEYES TIETE PLAZA SHOPPING – Av. Raimundo Pereira de Magalhães, 1465, Vila Pirituba;
- POPEYES SHOPPING INTERNACIONAL GUARULHOS – Rua Engenheiro Camilo Olivetti, 295, Vila Itapegica, Guarulhos (SP);
- POPEYES SHOPPING PRAÇA DA MOÇA – Rua Manoel da Nóbrega, 712, Paraíso;
- POPEYES PARK SHOPPING BARUERI – Rua Gen. from Division Pedro Rodrigues da Silva, 400, Vila Militar, Barueri (SP);
- POPEYES CENTRAL PLAZA SHOPPING – Av. doctor Francisco Mesquita, 1000, Jardim Ibitirama;
- POPEYES SHOPPING SUBWAY TATUAPÉ – Rua Melo Freire, 91, Tatuapé;
- POPEYES SUPER SHOPPING OSASCO – Av. dos Autonomistas, 1828, Centro, Osasco (SP);
- POPEYES SHOPPING SUBWAY BOULEVARD TATUAPÉ – Rua Gonçalves Crespo, 78, Cidade Mãe do Céu;
- POPEYES SHOPPING TABOÃO – Rodovia Régis Bittencourt, 2643, Cidade Intercap, Taboão da Serra (SP);
- POPEYES SHOPPING BONSUCESSO – Estrada Juscelino Kubitschek de Oliveira, 5308, Jardim Albertina, Guarulhos (SP);
- POPEYES SHOPPING CANTAREIRA – Av. Raimundo Pereira de Magalhães, 11001 – Jardim Pirituba;
- POPEYES SHOPPING SP MARKET – Av. of the United Nations, 22540, Jurubatuba;
- POPEYES CAMPINAS SHOPPING – Rua Jacy Teixeira de Camargo, 940, Jardim do Lago, Campinas (SP);
- POPEYES SHOPPING TUCURUVI – Rua Paranabi, 566, Parada Inglesa;
- POPEYES MAXI SHOPPING JUNDIAÍ – Av. Antônio Frederico Ozanan, 6000, Vila Margarida, Jundiaí (SP).
Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.
The post POPEYES launches NBA-inspired sandwiches appeared first on ADNEWS.
