In its new campaign, e-commerce shows that it has gifts that can bring the passions of each mother back to the present
In its new campaign for Mother’s Day, Mercado Livre makes a very special invitation to mothers: remember and resume, now in the company of their children, the hobbies they had before motherhood. E-commerce makes it possible to travel back in time, showing that it has gifts that can bring the passions of each mother back to the present.
Mercado Livre is e-commerce with the widest variety of products and major brands in the country. We want to consolidate ourselves as a shopping destination for special dates, offering a wide range of products and convenience with the fastest delivery in Brazil. In addition, for us, it is an opportunity to connect even more with our consumers in such a significant and symbolic moment, bringing memorable moments to the surface and, why not, creating new ones, says Thais Souza Nicolau, Branding director at Mercado Livre at Latin America and mother of Gustavo.
To celebrate the special date, consumers will be able to count on more than 15 million gift options, discounts of up to 70% and fast delivery in several categories, such as Fashion and Beauty, Home & Decoration and Electronics.
The offers are available on an exclusive page and reinforce the wide assortment of MercadoLibre products, which can include the perfect gift for every style of mother.
The campaign film depicts the connection between mothers and children in leisure time and has been shown since the 24th on TV and social networks.
