Agency to have Daniel Oksenberg as CCO
Conceived to work collaboratively with diverse talents, Baila Creative Co. Launched by Alan Strozenberg (founder of Z+ and Z515, as well as a partner at PROS), the new agency was born with part of the structure inherited from Z515, but with new headquarters, leadership, proprietary concept and methodology, suited to the most recent transformations and needs. of the industry.
In addition to Strozenberg, who will respond as CEO, Baila will be led by CCO Daniel Oksenberg, who arrives after 12 years at AlmapBBDO and with a stint at F/Nazca S&S.
Joyce Moraes (formerly JWT, Y&R Madrid and MRM//McCann Spain) is also part of the agency and leadership board, as CSO; Gabriel Roveri (ex-BETC Havas, Talent Marcel and Africa), as CDMO (Chief Data & Media Officer); and Daniele Bornato (ex-Tribal and Africa), formerly of Z515, as CFO. Completing the board, Mariana Silveira (ex-AlmapBBDO, F/Nazca and Africa) reinforces the team as an operations executive consultant.
Baila is a new agency in every sense, starting with a solid structure, big clients and a look more aligned with the gigantic transformations that the world of communication is going through. A lighter form of acting, based on collaboration and creativity, emphasizes Strozenberg.