Created by the trio Rodrigo Svezia, Fabiano Feijó and Will Ferrari, Duuna unites agency and producer, and solves common problems in the advertising market
Daily brand building, stories that generate conversation and production intelligence. These are the premises of Duuna, which arrives in the São Paulo market with the proposal of being an agency with a creative and current look, focused on the new way of consuming content on social networks.
The partners have worked for major agencies in the market: Rodrigo Svezia, for Isobar, Ampfy, Mirum and Tech and Soul; Fabiano Feijó, for W3Haus, Ampfy, Mutato and Tech And Soul; and Will Ferrari, for W3Haus, Ampfy, Africa and R/GA.
“We create like an agency creates and we produce like an agency doesn’t produce. In these first three months of operation, Duuna has already created and produced more than 70 social videos. In the traditional model, this amount, at this speed, would be unfeasible”, says Fabiano Feijó, partner and Creative Director.
“Duuna is born out of some common market pains: bureaucracies that make ideas of opportunity unfeasible, budgets beyond the budget and the same creation inefficiently replicated across multiple networks. In the same way that production makes possible, it also limits. Therefore, incorporating production into the agency is to stretch this rope. End-to-end delivery allows us to be more creative and faster in our customers’ daily lives, in addition to simplifying an ecosystem that no longer meets the dynamics that brands need for their Always-On”, explains Rodrigo Svezia, partner and Managing Director from the agency.
“Like any agency, our core it’s creativity. And today, our source of inspiration comes more from the language of influencers and creators than film and TV. In the current consumption of networks, this gaze is the watershed between catching the user’s attention in a fraction of a second or not”, says Will Ferrari Jr., third partner and Director of Content.
In addition to acting in Always-On As well as brands, Duuna also creates and produces special projects, such as the recently launched “Aposta Nelas” campaign for EstrelaBet and Sport Club Internacional, whose aim is to foster a debate around the development of women’s football in Brazil. Other brands and ongoing projects will be announced soon.
bet on them
The “Aposta Nelas” campaign was launched on March 8, International Women’s Day, the “Aposta Nelas” campaign, with the aim of provoking reflection and drawing the attention of fans and sponsors to women’s football.
The hook of the commercial was to make the public bet on games that had already taken place, which in theory would be a “win bet”. However, the issues are related to women’s football, which is rarely seen in the country. And the numbers prove it, given that the men’s awards are 34 times greater, in addition to the television quota approaching R$ 100 million, while there is no contract for the women’s.
The campaign was broadcast on television, radio, digital media, social networks and other points, with the participation of influencers and personalities inside and outside the sport, in addition to the players of the women’s team of Internacional.
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