New campaign is part of Yellow May and draws a parallel between traffic safety and online negotiations
With the aim of encouraging and contributing to increasingly prudent traffic and reinforcing its commitment to safety in the digital environment in vehicle trading, OLX brings to its public, during the month, the Yellow May awareness campaign.
With the theme Items that save lives, use without moderation, OLX highlights the importance of using safety items in traffic. The campaign communications bring tips on how to maintain a reliable transaction when negotiating a vehicle through the platform and informs about the tools available to the user, such as the Vehicle History, the Purchase Guide and the Verified Profile.
The action runs until May 30th and features an exclusive landing page, banners on the platform and proprietary social networks, as well as cards in the user’s purchase journey.
