For promotion in Brazil, the brand has Iza, Thai de Melo, Alice Wegman and Livia Nunes
For the launch of the campaign for the new feminine fragrance Paradoxe Eau de Parfum, by Prada Beauty, Emma Watson Prada Paradoxe, personification of the Prada woman.
It was an honor to work with Emma Watson, not only because of her talent as an actress, but also as part of her debut as a film director. Paradoxe, by Prada, inspired by the infinite facets of empowerment that make every woman unique, and Emma embodies this perfectly. Her multiple dimensions and ability to talk to highly engaged generations make her the ambassador of Paradoxe, says Yann Andrea, Global General Manager of Prada Beauty.
For the launch in Brazil, the brand invites Iza, Thai de Melo, Alice Wegman and Livia Nunes to promote the new fragrance.
Paradoxe Eau de Parfum, by Prada Beauty, is available in four volumes, with suggested prices from R$ 199.00 to R$ 839.00.
