Tribute to Mother’s Day, Ypê’s advertising film raises questions about the limitations of artificial intelligence technologies
Adnews is like a mother’s heart: there’s always a little space to publicize yet another incredible campaign that deserves repercussions. Today (12) our #TopPubli is out with the five best advertising films about Mother’s Day, but this campaign has just been released to our team. Certain that she should be in ours rankinghere’s another honorable mention, this time for Ypê.
Technology is already part of our lives and routine. However, could new Artificial Intelligence technologies replace human affection? With a new film being broadcast on digital platforms, Ypê, a 100% Brazilian company and one of the largest manufacturers of hygiene and cleaning products in the country, brings a message of appreciation and importance of human relationships for Mother’s Day 2023.
Created by the DPZ agency, the film’s narrative was built with three teenagers in different scenarios who seek answers to their personal conflicts in an artificial intelligence environment, and obviously cannot find them. Thus, the real mothers of these teenagers appear, in an exciting demonstration of affection and dedication, proving that nothing replaces the affection of someone who truly cares.
Watch the full movie below, and don’t forget to check out the #TopPubli Mother’s Day special:
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