With the title “Paixo de Bero”, the campaign provides an experience in honor of Mother’s Day
Clearly and emotionally demonstrating this relationship is the main objective of Absolut Sport’s new campaign for Mother’s Day, called Paixo de Bero. In partnership with the company, the development and creation of the action signed by the Brandpower agency.
In the campaign, Absolut Sport promoted the first trip to the football stadium between mother and son, and the stage chosen was the legendary Maracanã. The characters had all the hospitality service in the company’s cabin on the spot, from where they watched the match.
The action film is available on the Absolut Sport Brasil profile on Instagram and portrays the moments between mother and son in the studio.
