Cine, Porta dos Fundos and Nova/SB also had news
The agencies were the ones that most moved the market this week. A Africa Creative hired Ana Kuroki to be the new VP of solution and impact. She returned to work at an agency after a long period between Google and MESA Company, a company that created a method for solving complex problems in 5 days and operates globally.
“All my experiences outside advertising taught me a lot. But it was at the Mesa that I unlocked other and new skills, such as training new leaders, solutions focused on social impact, greater understanding of DE&I practices, development of rituals to consolidate the culture of the company,” he said.
I have VMLY&R announced Shirley Latorre as the new customer service director for Grupo Petrpolis. The executive will report directly to Leo Balbi, the agency’s Chief Business Officer.
With over 15 years of experience, Shirley comes from Africa and has worked at WMCcann, SunsetDDB and Talent Marcel. She has worked with important clients such as Mercedes-Benz, Ambev, Unilever, Johnson & Johnson and Banco Santander.
Already Nova/SBthe novelty was Virginia Lencastre, who took over the agency’s operations in Rio de Janeiro. The publicist has been with the agency since 2018 as production operations manager.
Before Nova/SB, she also worked at WMcCan, E3 Comunicação and Grupo PPR.
Another novelty at the office in Rio is the hiring of Bruno Leito as service director and Rodrigo Lopes as senior copywriter. Bruno has 30 years of experience in the customer service and planning areas and has worked at Artplan, DPZ, Agencia 3 and Speroni & Ferrari agencies. Rodrigo worked at Artplan, NBS, Ginga, JWThompson and A-Lab.
Among advertisers, the Mastercard presented Andrea Scerch as the new president for the Latin America and Caribbean (LAC) region effective June 1, 2023. The executive will be responsible for the strategy, direction and results of all aspects of Mastercard’s operations in the region.
In his new role, Andrea will be based at the Latin America and Caribbean headquarters in Miami, USA. Scerch will replace Carlo Enrico, report to Ling Hai, Co-President of International Markets, and continue to serve on Mastercard’s Management Committee.
Back door
Three new professionals arrived this week at Back door: Natlia Furtado (ex-Mynd8), Tamara Cortez (ex-Warner Bros. Discovery), e Raphael Sando (ex-Intel).
The executives arrive with the objective of consolidating the broader portfolio of services that the company provides, including the creation and production of branded projects.
Cine
Claudia Caldeira assumed the role of head of communication and relationship at Cine. The executive started her journey in the world of communication working at the publishing house Toda As Culturas, as Planning and Marketing, but it was at Popcorn that she took the first step in her career within audiovisual production companies.
Subsequently, it went through other well-known companies in the market, such as Lua Nova and Madre Mia Filmes. In addition, always reinventing himself over the years, he discovered new passions within the sector, participating more and more in productions, both on and off the sets.
I am passionate about storytelling. I love following the whole process of a film. I see the set as the icing on a cake. We work hard, but we have even more fun. I always leave happy. I am very lucky to be next to Raul, Clovis and Cris, in addition to so many other talents, said Claudia.