New partner assumes the full service budget of the company, a Renault subsidiary focused on the future of mobility
Mobilize Financial Services, a wholly owned subsidiary of Renault, hosted a bid for its creativity and media account. The process was completed and the chosen partner was SoWhat, which assumes the company’s full service budget.
This is a very important account for us, as we are entering an innovative market that lacks differentiation. Our mission is to show how Mobilize is innovative in its deliveries and take this brand and its services even further, says Bruno Lunardon, partner and CEO of SoWhat.
For Mobilize, which recently updated its brand worldwide, ceasing to be Banco RCI and moving towards a more modern identity aligned with the future of mobility, the partnership with SoWhat aims to expand knowledge of financial services and products offered.