The agency’s operation will be led by the creators business unit and all content will be designed, co-created and generated by the creators themselves.
The area dedicated to business with the Creator Economy at Dojo announced the achievement of the project to localize the profile of content creators on Instagram.
The agency, led by Thiago Baron and Rodrigo Toledo, and with Juliana Muncinelli as Creators Director, will be responsible for Brazilianizing the platform account, with a focus on communicating and celebrating the community of creators in Brazil.
Meta’s initiative aims to communicate and educate, with the aim of empowering and getting closer to Brazilian creators, in addition to helping them create more connection with their audiences.
The challenges that Brazilian creators face are different from those of American and global creators. Therefore, more than just translating content, our job mainly involves making this content Brazilian, using 100% Brazilian language, memes and trends, creating even more identification and helping with the specificities of our market, explained Juliana Muncinelli.
The operation at Dojo will be led by the creators business unit and all content will be designed, co-created and generated by the creators themselves, using a C2C language, that is, Creator to Creator.
Since last Wednesday (10), content in Portuguese for Brazilian creators has been published on @creators, the official global Instagram profile for the creator community.
