The campaign that marks the company’s new moment signed by Dark Kitchen Creatives
PAD announced its complete rebranding, involving name and brand, and is now called OOH Brasil.
To mark the new moment, the company launched a campaign signed by Dark Kitchen Creatives aimed at media and marketing professionals in the advertising market.
The piece brings nominal approaches to some of the exponents of these departments, calling them by name both in digital media and in company assets in large cities. In addition, the disclosure has a placement strategy optimized by geolocation and contextualization.
We put messages in the pieces that transform OOH and digital media practically into direct marketing, impacting and provoking, in a healthy and humorous way, the media, creatives and marketing executives, telling them that there is something new for their work and for the brands in the world. day by day and showing that, as has already happened several times, it is OOH Brasil that leads to this new one, said Carlos Fonseca, coCCO of Dark Kitchen Creatives.
Other pieces also highlight the character of OOH Brasil, reinforcing facts that are still little known by industry professionals, such as the company being the first to commercialize advertising space on magazine stands, being the pioneer in aesthetic gables in buildings, in addition to acting with digital assets since 2006 in the country. All pieces are finished by the signature New has always been our brand. PAD now OOH Brasil.
Under the Urban Media concept, OOH Brasil is currently in more than 40 cities across Brazil, with emphasis on capitals such as Rio de Janeiro, Belo Horizonte, Porto Alegre, Fortaleza and Recife.
Focused on large-format vertical digital circuits, the operation aims to go beyond a media vehicle, generating a positive impact on people’s lives.
We value everything that involves creativity so that our assets are productive and functional. Each format developed to bring out the best in brands. We transform the urban scenario with creativity and intelligence and deliver relevant results to advertisers, with conscience and social responsibility, said Marcelo Pereira, national commercial director of OOH Brasil.
Reinforcing the national growth of OOH Brasil, the company announces, along with its new brand, the arrival of Recife to its portfolio. The capital of Pernambuco joins Fortaleza as the company’s hub for operations in the Northeast.
OOH Brasil’s digital billboards in Recife are already being installed this month of May, located on avenues with high traffic, prioritizing coverage, frequency and audience. The circuit will extend from Jaboato dos Guararapes to the city of Olinda, covering the entire region of the capital of Pernambuco.
The region is in second place in the national ranking IPC (Consumption Potential Index*), behind only the Southeast; and the capital Recife is among the ten cities with the greatest consumption potential in the country. We are very happy with the arrival at this important center and which will be fundamental for the national growth of OOH Brasil, allowing us to create presence and opportunities for brands from all segments of the economy, concluded Felipe Davis, CEO of the company.
