The campaign promotes meetings between communities of urban culture, as well as experiences involving art, music and fashion.
As the main activation of its 90th anniversary, Lacoste has just announced Casa Lal: a celebration of the Lacosterian community. located at LabOf, in Vila Mariana, South Zone of So Paulo.
The campaign promotes encounters between communities of urban culture, as well as experiences involving art, music and fashion. The MC’s Hariel, Kelvinho and Neguinho do Kaxeta take the stage on May 18th for the inauguration of the space, which is open until the 27th of the month. Free admission and limited tickets.
We know that Lacoste is very popular with the lacrosse public. And it was with that in mind that we created a scenario connected with its cultural identity, as we understand that it is essential to have a fully interactive space to connect and exchange experiences with the brand’s fans, says Pedro Zannoni, CEO of Lacoste for Latin America.
During the nine days of the event, the attractions will bring together well-known and emerging names from the cultural scene in São Paulo. Under the curatorship of MC Hariel and Fernanda Correrua, artists such as Mc Luanna, Cebezinho, DJ Arana, Vulgo FK and Mc Caveirinha appear in the line-up. The set is also made up of prominent female DJs in the scene, such as Menezes and Th4ys.
In addition to the shows, the program includes talks to discuss music production, entrepreneurship, fashion and the lakeside culture, which has created a legion of fans across the country. The space will also feature the brand’s iconic pieces, which will come directly from France and will be completed with a pop-up store comprising an exclusive collection dedicated to its 90 years.
There will also be a space full of opportunities for content production, with lettering that mentions Lacoste and many Crocodiles to take pictures. The public can check out the complete program on the Casa Lal website.
