With the motto Seek Your Truth, the brand intends to reinforce the legacy of the idol Ayrton Senna
33 years after its creation by the Ayrton Senna idol, the Senna Brand adopts a new positioning strategy, becoming even more present in digital media and reinforcing the driver’s values, with the aim of starting a movement to inspire people to seek your dreams and don’t give up.
The brand invested in a new visual identity and accelerates towards new markets and new product categories, with the slogan Seek Your Truth as a fundamental point to get even closer to the brand’s fans and new audiences.
Ayrton left a very beautiful legacy for Brazilians, of always inspiring them to go in search of their best version, in search of their truth and putting passion in everything they do, with the aim of making their dreams come true. Therefore, we want to continue this inspiring journey and impact even more people with his story, especially for those who did not have the chance to accompany him during his exceptional professional and personal passage”, says Bianca Senna, niece of the driver and CEO of Senna Brands.
To put the new campaign into action, the brand will start a movement on social networks from May 15th, encouraging people to go in search of their dreams and their best version.
The movement will start with the publication of videos that present the brand’s new positioning, Seek Your Truth. The first video will be narrated by the voice of Ayrton Senna himself, using Artificial Intelligence technology. Over the next few weeks, new spin-off videos will be released telling real stories of people who manage to achieve extraordinary feats through the search for their truth.
All videos will be published on the brand’s official pages on Instagram, Twitter, Linkedin and TikTok.
Marca Senna has also prepared a special film starring the rapper Mv Bill that rescues the memory of Ayrton and his trajectory of conquests, with the objective of retelling the story of Ayrton Senna for the fans and also for the new generations. The film premieres on May 21 and will be presented during a special program recorded by the 0 a 100 podcast on the Accelerados channel.
