“Want to see how you live gambling?” the concept of the first campaign created by DRUID
Inspired by the concept “Want to see how you live betting?”, DRUID Creative Gaming created its new campaign created for EstrelaBet, bookmaker and sports entertainment.
Comprising various media such as film on TV, digital, social networks, the main highlight of the campaign is OOH. More than 200 different pieces were created for specific moments in people’s lives and written according to location.
“This is EstrelaBet’s biggest brand effort, an integrated campaign with several points of contact and very segmented. The expectation is that the campaign brings the brand closer to consumers and shows that bets are already present in people’s daily lives and that they can be more a form of entertainment like cinema, theater, football, among others.. says Renan Cavalvanti, CMO and CXO at EstrelaBet
The campaign will feature influencers Carioca, Bola, Marco Luque, RezendeEvil, Carol Narizinho, El Gato and Camila Loures, who will take the concept to social networks. There will also be a filter developed for Instagram that allows people to “bet” on themselves.
