Campaign developed by Suno with the participation of Rodrigo Cowboy, Dhomini Ferreira and Max Porto
What do Rodrigo Cowboy (BBB 2), Dhomini Ferreira (BBB 3) and Max Porto (BBB 9) have in common? In addition to having won the respective editions of Big Brother Brazil, the three lost their prize money. At the time, Cowboy and Dhomini earned R$500,000, and Max, R$1 million. Now, they star in a Santander campaign: “Desendivida”.
The action created by Suno invites the bank’s customers to start the year by updating their accounts. The material appeared on Sunday’s Fantástico (16) and shows the possibilities offered by Santander in granting credit and debt renegotiation.
Until March 31, customers can renegotiate any debts, guarantee better payment terms for selected products, pause the payment of installments and have access to special conditions for contracting credit.
The initiative arrives in a period marked by seasonal expenses such as expenses with taxes, school supplies and any pre-existing pending issues.
It is worth remembering that this is not the first time that a former participant of the reality show appears in a communication from Santander. In 2021, Gil do Vigor spoke about Open Banking and bank actions for university students.
